Alkalha is the same name of the family who started the chain of Alkalha restaurants over 90 years ago. It’s the leading restaurant in MEA serving Falafel, Foul, Hummus and their subsidiaries.

Alkalha was first established in Jaffa in 1930 then the family moved to Amman where they established their first branch in Jordan in 1948. They expanded in Jordan, Dubai till reaching Qatar in 2021.

Alkalha Qatar is the new franchise for Alkalha restaurants and the first branch in Doha, Qatar. I made a pitch and won the deal to be responsible for the visual identity of Alkalha reflecting the authentic, oriental & cheerful soul of the restaurant in addition to the brand marketing strategy in Qatar which includes the digital launching campaign.

Photoshoot Moodboard

I led the development of the photoshoot moodboard and defined comprehensive deliverables to capture taste appealing shots, supporting marketing materials across channels—from menus and billboards to social media ads and website. For an F&B brand like Alkalha, the photography style strategically emphasized the fresh, taste appealing, authentic, cheerful, & warm look & feel. Additionally, I coordinated closely with the Doha-based photography team, ensuring full alignment with the brand vision, deliverables, and tailored production schedules.

Digital Dine in Menu Design

Takeaway Menu Design

Digital Screens Menu

Counter Name Tags

Uniform Design & Application

Restaurant Signages

I designed the internal & external signages of the restaurant starting from the main entrance door, the side sign at the back door of the restaurant, direction signs to guide customers on the road to the parking of the restaurant, toilet signages & opening hours signages on the entrance door.

Main Entrance Signage

Restrooms Signages

Social Media Look & Feel

I was responsible for planning the content strategy, art direction, copy writing & graphic design execution of the franchise’s launching campaign on social media platforms.

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