Nurturing Roots to Futures

Global Childhood Academy

Service: Brand Identity

Industry: Early Childhood Education

Region: Boston, USA

an abstract photo of a curved building with a blue sky in the background
Global Childhood Academy (GCA), an early childhood education management company. At GCA, They believe that every child deserves the opportunity to thrive. Through innovation, technology, and expertise, They are redefining early childhood education—one center, one educator, one child at a time.

GCA is the one-stop solution for running, managing, and growing childcare centers. From streamlining operations to upskilling educators and designing flagship centers, we empower learning environments that set new standards of excellence.

My mission was to create a full brand identity that covers the brand purpose, values, slogan, graphic system & brand application.

Before

After

Brand's Graphic System

There are five main keywords behind the graphic system of GCA brand identity:
1) Ears of wheat (Environment/Growth).
2) Circle (Globe/Connection).
3) Square (Learning).
4) Straight lines (Guiding).
5) Silhouette figures of children (Childhood scenes).

A Glimpse from The Brochure

an abstract photo of a curved building with a blue sky in the background

Social Media Look & Feel